Apartments in Sprecher East Madison

Madison:
July Rent Report

Welcome to the July 2025 Madison Apartment Report. In this assessment of the local rental market, Rentable data scientists and rental experts break down the July 2025 key findings and figures for the Madison rental landscape.

Our experts analyze the pricing trends — one-bedroom, two-bedroom, year-over-year and month-over-month — in Madison and surrounding areas and provide comparisons to the entire metro area, nearby cities and some of the most desirable and expensive cities in the United States. Take a look at the last 12 months of Madison average rent prices in the chart below.

July Prices: Madison vs. Surrounding Areas

Rent Prices in Madison and Surrounding Areas

Rent prices have decreased in Madison over the last month. But how have the surrounding areas fared when it comes to the recent volatility in apartment prices? Rent prices in 6 of the Madison suburbs increased last month. On the other hand, 0 local areas experienced a decrease in the price of a one-bedroom apartment.

More key findings include:

• Rent increased in Fitchburg, WI, Middleton, WI, Verona, WI, Sun Prairie, WI, De Forest, WI, Waunakee, WI .

• Rents did not decrease in any of the Madison suburbs.

• 4 suburbs are currently priced higher than the city of Madison.

• 2 suburbs are currently priced lower than the city of Madison.

Data set for Madison and suburbs

Methodology

Each month, using over 1 million Rentable listings across the United States, we calculate the median 1-bedroom and 2-bedroom rent prices by city, state, and nation, and track the month-over-month percent change. To avoid small sample sizes, we restrict the analysis for our reports to cities meeting minimum population and property count thresholds.